One such word is “niche.” Some of us may know what a niche is in terms of biology or even the corporate world. You might say “She found her niche in nursing.” While this is technically a correct definition of niche in everyday use, maybe it’s not quite so accurate regarding the world of Internet marketing.

In the world of Internet marketing the definition of niche takes on a whole new meaning. Having a clear meaning will help you focus and market to those people who are interested in and wanting to purchase your product or service, which will increase the success of your online business.

Here is how Wikipedia defines niche as it pertains to the online world. “A niche market is the subset of the market on which a specific product is focusing on.”

Now, while that may still seem a bit unclear, basically it tells you a niche is just a smaller portion of a larger piece. In this case a market.

So, just how do you go about defining your niche so that you can focus and reach your target market? You basically begin with a large market and start narrowing it down into several possible smaller niche markets.

Take for instance work at home moms (WAHM). There is a whole huge world of moms out there that work from home, either online, in direct sales or running some other type of business. While that is a niche, that is a very large, or broad, niche and you’re not going to be able to target individual work at home moms very well.

However, by breaking down this niche even further, you will begin to see the different sub-niches, or micro niches as some people call them, possible in the work at home mom arena. Some examples are:

• WAHMs with newborns
• WAHMs who are also homeschoolers
• Virtual Assistants WAHMs
• Direct Sales WAHMs
• WAHMs who help other WAHMs be successful

This list can go on and on. There are probably thousands of different micro niches under the work at home mom umbrella. The point is that you can increase your chances of success by focusing in on very specific areas of your niche.

As you can see, finding the right niche for you will be determined by how well you are able to define your niche to reach the target market of people you wish to promote your products or services to. The more detailed and specific your niche, the more success you will have.

In the next post I will cover some of the advantages of Niche Marketing.

You can also find more information by getting a copy of my ‘Build a Niche Marketing Business‘ ebook at absolutely no cost to you.