Three Steps to Help You Identify Your Niche!
Posted by Brett McEllhiney on September 18, 2009
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So, you have decided that you want to get started in niche marketing.
First off, congratulations! You are entering into a fun and profitable (if researched correctly) area of network marketing.
But now I can already hear the next question.
“How do I decide which niche is right for me”?
Here are some steps to help you identify what niche could be a a good niche for you.
1. Brainstorm: write down all the things you have a passion for or a hobby you love.
2. Narrow broader terms with smaller, more specified terms.
3. Take the more specified terms and narrow them down to an even smaller possible microniches.
The reason for this is that if you are trying to work a niche that you have an interest or passion in you will be much more likely to stick it out and profit from it. At least if it is a profitable niche!
Of course that’s not all there is to helping you identify your niche. You will need to think about and do some research on the various possibilities of niches to see if there is a market for your passion.
To get more detail on finding profitable niches that you have a passion for, check out Teri Champigny’s ‘Short and Simple Guide to Finding Profitable Niches‘. Teri has over 100 niche sites and has been working in niche marketing for several years.
You will also want to check out your competitors and see if there are products you can sell related to your passion. There is a pretty good chance that there are, but you also need to make sure there is a large enough market to build a long standing successful business from.
Trendy and passing fads come and go and if you choose a niche that falls into either of these categories, you’ll soon be out of business. Don’t get me wrong, there is a time and a place to use these to your advantage, but you will want to work on stable niches to start out. Trends and fads can be a great way to supplement a more sturdy and stable business subject.
When writing out the steps to help you identify your niche, you’ll want to do some keyword researching to see if it’s a topic people are looking for on the Internet. You can do this a number of ways including buying software that does it for you or performing the search yourself.
To learn more about keyword research, check out this call with Mike Paetzold and Steve Roye where they talk about, you guessed it, keyword research!
There are a couple of online tools you can use as well to help you identify your niche and conduct a keyword search. They are WordTracker (http://www.wordtracker.com) and Google’s Keyword Tool (https://adwords.google.com/select/KeywordToolExternal).
Once you’ve identified a niche you think you can find success with, do a regular search online to see how many other people are working in this same niche. If there are millions, you may want to reconsider. If there are only a few hundred or so, you’ve probably got a great product you’re your niche market.
Please, keep in mind, if there is little to no interest in a product, you may want to consider rethinking your idea.
Remember, large businesses don’t have time to focus on one product or a small group of targeted customers. If your niche is too small, you may not have enough interest from consumers to stay in business long. So use the steps above, identify your niche market, do some research and before you know it you’ll have a successful business in niche marketing.
In the next post we will go into a little more detail about understanding niche marketing and how you can benefit the most from it.
Until then!
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
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It’s quite amazing sometimes to find those small micro niches which you would have never thought about before. Once you start getting traffic to that site, you can always move up to covering more of the niche.
Joel Osborne´s last blog ..The Abundance Stimulus Pack
Amazing how if you work your way up from the bottom you can start to be a real force in a niche. Getting the first good micro niche is the key.
Mike Paetzold´s last blog ..Old School, Evergreen – Why should you care
Thanks for giving Teri’s book a nod, Brett – she sure knows her stuff! One thing I’ve learned fromn her is the difference between niche marketing as a part-time effort versus niche marketing as a career…
In the former, it’s always best to go with a niche/niches you have a passion for, to help you stay interested and motivated long-term. Learn which part of your niche is the most popular (read Profitable) and work at and around that area.
For the latter, learn how to identify profitable niches, and the steps necessary to dominate ANY niche – traffic generation, list-building, social marketing & networking, etc. Develop a system that works for you, then apply it to niche after niche.
Doug Champigny´s last blog ..Affiliate Marketing – Sick Of Promoting Boring Products?
Great intro to identifying niches, and some great resources as well. Thanks for sharing.
Earl Netwal´s last blog ..Home Staging Training By Design
I like another one – ask your friends what they think you are good at!
Sometimes you would be surprised what people consider you to be an expert off
Alex Sysoef´s last blog ..Triple “P” Of Total WordPress Security
Good advice on steps to identify a new niche. Also important that people pay attention to your advice about making sure that there is interest in the niche that they are considering.
Lonnie Minton´s last blog ..Stop Promoting Uninteresting Products