Definition of Niche Marketing – Helping You Understand
Posted by Brett McEllhiney on September 22, 2009
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When it comes to the Internet there are one heck of a lot of terms being thrown around and there may be many times when you find yourself having no idea what those terms mean or how they apply to marketing online.
One such word is “niche.” Some of us may know what a niche is in terms of biology or even the corporate world. You might say “She found her niche in nursing.” While this is technically a correct definition of niche in everyday use, maybe it’s not quite so accurate regarding the world of Internet marketing.
In the world of Internet marketing the definition of niche takes on a whole new meaning. Having a clear meaning will help you focus and market to those people who are interested in and wanting to purchase your product or service, which will increase the success of your online business.
Here is how Wikipedia defines niche as it pertains to the online world. “A niche market is the subset of the market on which a specific product is focusing on.”
Now, while that may still seem a bit unclear, basically it tells you a niche is just a smaller portion of a larger piece. In this case a market.
So, just how do you go about defining your niche so that you can focus and reach your target market? You basically begin with a large market and start narrowing it down into several possible smaller niche markets.
Take for instance work at home moms (WAHM). There is a whole huge world of moms out there that work from home, either online, in direct sales or running some other type of business. While that is a niche, that is a very large, or broad, niche and you’re not going to be able to target individual work at home moms very well.
However, by breaking down this niche even further, you will begin to see the different sub-niches, or micro niches as some people call them, possible in the work at home mom arena. Some examples are:
• WAHMs with newborns
• WAHMs who are also homeschoolers
• Virtual Assistants WAHMs
• Direct Sales WAHMs
• WAHMs who help other WAHMs be successful
This list can go on and on. There are probably thousands of different micro niches under the work at home mom umbrella. The point is that you can increase your chances of success by focusing in on very specific areas of your niche.
As you can see, finding the right niche for you will be determined by how well you are able to define your niche to reach the target market of people you wish to promote your products or services to. The more detailed and specific your niche, the more success you will have.
In the next post I will cover some of the advantages of Niche Marketing.
You can also find more information by getting a copy of my ‘Build a Niche Marketing Business‘ ebook at absolutely no cost to you.
Disclaimer: Some of the links mentioned within this post or posts it may lead to are my affiliate links and in such case I will get compensated for recommending those products. However, I will never recommend something that I don’t personally believe in and I welcome your questions and feedback.
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This post is a great resource for beginner niche marketers. I remember when I first heard the word, I had no idea what people were talking about. So thank you for explaining it well!
Joel Osborne´s last blog ..Getting On The First Page Of Google Isn’t That Hard
It’s one of the most fundamental and important decisions when considering an online business, and picking the right niche can make making money online a lot easier for most people, including work-at-home moms. Looking forward to your posts in this series, Brett!
Doug Champigny´s last blog ..Learning From Your Mistakes May Be Your Biggest Mistake
Nice explanation and understanding niches is really the key to getting profitable easily. Look forward to more on this topic from you.
Mike Paetzold´s last blog ..Do you blog?
Developing and understanding this is the key. I think as Joel mentioned you have put out some good information for beginners, although some more advanced people could probably learn something also. It took me a while to catch on myself and I hope I am still learning. Thanks.
Andre Arnett´s last blog ..Is Doing Product Reviews In Your Future?
Thanks for the explaining the niche of of niches. Most everything can be split into smaller and smaller niches. At some point you will get too small and the niche won’t be viable. And for most people, it would be good to not be focused on just one product. But niches are small, and compact, and your post helped drive that idea home.
Earl Netwal´s last blog ..Home Staging Training By Design
This is a good and complete definition of niche marketing. All too often all we here is that a niche is a sub category of a larger market. You presented a good example by taking a market and showing some of the ways it could be broken down in niches. Good job.
Lonnie Minton´s last blog ..Building Your List By Commenting